How a Saunders Real Estate advisor turned cold outreach into real conversations

The challenge

Cold outreach only works if you have a reason for someone to listen

For Sid Bhatt, a senior advisor at Saunders Real Estate, prospecting is the engine of the business. He specializes in industrial commercial real estate, including third-party logistics, cold storage, life science and sale-leasebacks, and builds new business by reaching owners and tenants directly.

But getting someone to take a broker’s call requires more than a name and phone number. Sid’s approach is to know the property, understand who owns and occupies it, and bring something useful to the conversation, whether that’s a broker opinion of value (BOV), market information or another relevant reason to engage.

Doing that well depends on having the right information at hand.

The ownership names, addresses, emails, phone numbers and tenant information Sid needed were historically spread across several platforms. And none provided a complete picture.

The challenge has always been being in one place, one platform, where you can do multiple things.

Sid Bhatt, Senior Advisor, Saunders Real Estate

That meant prospecting often required moving among two, three or even four platforms simply to understand one property and determine who to contact. And even then, Sid estimated that ownership information on the tools he had used was only about 65% accurate.

And after doing all that research, generic outreach still rarely landed.

Before, I would contact a hundred people and get no response.

Sid Bhatt, Senior Advisor, Saunders Real Estate

The problem wasn’t simply the time spent researching. Without enough knowledge about the property and prospect, Sid had less of a reason for an owner or tenant to engage.

How they use DealGround

From property data to better prospecting conversations

Sid had previously used DealGround, but its expansion into industrial coverage opened up a much broader use case for his business. Today, he uses it as a prospecting workflow that takes him from identifying a market or property all the way to a more informed owner conversation, with ownership, tenant and property intelligence he has found to be more reliable than other platforms.

The biggest shift is consolidation.

On one screen you’ve got the AI, the ownership name and email, and the details of the property. You’re not moving from one tab to another, or from one platform to another.

Sid Bhatt, Senior Advisor, Saunders Real Estate

That workflow now supports several parts of Sid’s prospecting process:

• Build the target list. List building is fundamental to “farming” a commercial real estate market. Sid can focus on a specific corridor or area, identify relevant properties, and refine a list around the types of opportunities he wants to pursue, creating a more systematic way to plan and cultivate a territory.
• Know who, and what, he’s calling. Sid pulls ownership contact information, tenant details and property intelligence together in one place. This is the information he needs to understand an asset and determine how to approach the owner or tenant.
• Find owners already active in the market. DealGround incorporates information from offering memorandums, giving Sid visibility into properties that have been marketed over the past couple of years. Even if someone else has the assignment today, that history helps him identify owners who are active in the market and who may represent a future opportunity.
• Turn data into something useful. Through the DealGround MCP, DealGround’s connector for Claude, Sid has trained Claude to help generate industrial BOVs. Instead of stopping at property research, he can turn the intelligence into market materials that give him a concrete reason to reach out to an owner or tenant.
• Start the conversation with context. Most importantly, DealGround gives Sid enough knowledge about a property to make the outreach itself more relevant. Rather than making a generic prospecting call, he can speak intelligently about the asset and demonstrate that he has done his homework.

You’ll get their mind share if you’re knowledgeable about them. You could spend a day researching, or you could be in DealGround and in seconds you’re researching.

Sid Bhatt, Senior Advisor, Saunders Real Estate

That knowledge changes the nature of the interaction.

When Sid reaches out with specific information about the property, owners sometimes respond with a question that tells him the approach is working: “How did you know about that?”

And that gives him an opening to continue the conversation.

The impact

Better data, better conversations, better odds

Since incorporating DealGround into his prospecting, Sid has seen a change in both how efficiently he works and how prospects respond.

• From cold outreach to real responses. Sid estimates that outreach to roughly 100 owners now results in about five positive interactions, or approximately 1 in 20. Before using DealGround in this workflow, he says he could contact 100 prospects and receive essentially no response.
• Full-day tasks reduced to hours. Research, preparation and related prospecting work that could previously occupy much of a day can now be completed in a matter of hours, with the DealGround MCP helping Sid turn property intelligence into usable BOVs and market materials.
• More informed, credible outreach. With ownership, tenant and property intelligence at hand, Sid can approach prospects already knowing the asset and with relevant talking points. This gives him a stronger foundation for earning attention and moving a cold interaction into a substantive conversation.
• Greater confidence in the underlying data. Sid has found DealGround’s ownership and tenant information more reliable than the platforms he previously relied on, giving him greater confidence in the information he uses when approaching prospective clients.

Good, reliable tenant information is essential, and DealGround has very accurate tenant information compared to other platforms.

Sid Bhatt, Senior Advisor, Saunders Real Estate

For Sid, those benefits all point toward the same outcome: spending less time assembling information and more time using it to earn the attention of owners and tenants.

DealGround’s value isn’t simply having another CRE database. It’s the ability to turn property intelligence into a reason to talk: ownership and tenant information to identify who to approach, property and offering-memorandum intelligence for context, and AI to turn that information into BOVs, market materials and talking points he can put to work.

You want to be taken seriously by the people you’re engaging with, and DealGround gives you that knowledge base.

Sid Bhatt, Senior Advisor, Saunders Real Estate