Technology has finally caught-up to CRE's biggest pain point
It took 25 years for technology to catch up to an idea Chris Rodriguez had in 1998. As an analyst at a commercial real estate firm, Chris was tasked with tracking outside broker on-market (OBOM) retail properties for sale. He spent hours every day scouring through postcard mailers, classified ads, and driving by buildings to get broker contact information. He then had to call each one and request marketing brochures be faxed to him to then manually add the details to the thousands of rows of data in the OBOM database. Chris knew this task should be automated, saving hundreds of hours of work and replacing human error, but technology was not sophisticated enough at the time.
By 2022, LLMs could finally do what was needed to build the technology Chris had originally envisioned - to read and digitize PDFs like a human analyst, at scale. Launched in November, 2024, DealGround has revolutionized the way brokers capture and utilize property information. By extracting all of the details from marketing materials and securely storing them in a secure, searchable and mapped format - visible only to the individual - users can now instantly compare properties, prospect new deals using lease term and last sale information, search by location, property type, cap rate, and more, without ever entering a single field on a spreadsheet. DealGround does the tedious work for you so you can focus on what’s important: getting more deals done.
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