Reflections on 2025: The Year Brokers Took Their Data Back

Reflections on 2025

As we wrap up 2025, I’ve been thinking about the conversations I have had with brokers throughout the year.  There are some common themes that I hear again and again.

• Data is a competitive edge, but organizing it across scattered systems is a constant challenge. The ability to do this at scale separates the top performers from the rest of the pack
• There are too many different systems right now, and CRE pros have SaaS fatigue
• Many brokers know exactly how they want to track their data, but don’t have the tools or bandwidth to build that system.
• Brokers know AI has arrived, but they are unsure of the best way to incorporate it into their daily workflow.‍

DealGround closes this gap. In 2025, we launched the unifying system to solve these problems.

2025: The Year of Returning Control to the Broker

For decades, brokers generated the data that fuels the commercial real estate ecosystem (and it was sold back to them at a premium)—but never had a platform designed to store it, structure it, and make it work for them in a way that led to generating more deals. 

DealGround launched three foundational pillars:

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1. Brochure Automation

DealGround automatically sources, extracts, and structures property, tenant, lease, and financial data from the many PDFs that are emailed each day.  What used to take hours of manual data entry now takes seconds.

DealGround gives brokers a database that builds itself 24/7. All those marketing brochures go straight to DealGround, where they’re captured and extracted, letting you ignore the noise and zero in on the emails and opportunities worth your time.

2. True Ownership Research

We delivered a fast, reliable path to the real decision-maker behind LLCs and other various ownership entities.

No more digging through title searches, secretary of state filings, searching multiple addresses, querying every people search engine you can find, and chasing dead ends for days.
What used to be a grind became a click - for a single property or a list of 1,000 properties.

3. National Tenant Dataset

A unified, filterable repository of tenants and locations nationwide - connected to title data and ownership research data.

We heard over and over again:

“I want alerts on all of the new activity involving that tenant that I might miss— I want to spot patterns and key data points faster so I can use that in my talk track.”

Now you can. Across the country.

Why This Matters

Everything we built this year had one goal:

Give brokers their time back with faster data access and help them make more money.  Do the activities that move the needle:

• Analyze opportunities
• Build relationships
• Adding value for your clients

DealGround is a system built from the ground up for brokers that amplifies how you work, what you know, and what actually drives deals.

The Real Story: Your Data Became an Advantage Again

I’m most proud of the visceral reaction we heard from brokers:

• “I finally have a place to put all of my information, and I know how to access it.”
• “I got the new listing because of DealGround - I would never have known about that deal without this platform.”
• “What you guys are doing is unique - no one else in the industry has put together something this compelling.”

Brokers uploaded decades of PDFs, imported years of deal history, and unlocked patterns that were previously buried in Dropbox, email threads, spreadsheets, or forgotten folders on company hard drives.

That’s the power of structured data—and it’s only the beginning.

Looking Ahead to 2026

The demand for speed, context, and credibility in CRE isn’t slowing down.

But brokers shouldn’t have to choose between comprehensiveness and accuracy. They should have both—and they should have them instantly.

In 2026, we’ll focus on:

• AI tools that surface opportunities you didn’t know existed, particularly on the front end
  
• Cleaner, faster workflows built specifically around brokerage
  
• Better ownership data and more tenant intelligence
  
• More ways to unify everything you know into one platform

We have a simple mission:

‍DealGround's mission is to democratize access to deal information.

Not because it’s software—but because it makes you better at your job and helps you make more money. 

A Personal Note

I’ve spent my career helping industries modernize through data, automation, and AI. I’ve seen what happens when you give people the right tools at the right time: they leapfrog the competition. Even after some initial resistance, giving people access to modern technology makes them never want to go back to the old ways.  Our job is to make it easy for our customers.

2025 was the year CRE brokers started to take that leap.

To every user, every early believer, every person who emailed us ideas, pointed out gaps, or asked us to expand into a new area—thank you.

Here’s to a productive end of year… and to starting 2026 ahead of the competition!

Sincerely,

— Dan Mosher
CEO & Co-Founder, DealGround